Trustpilot Reviews: Experience the power of customer reviews

Trustpilot says the reviews are published automatically, so there’s no censorship. You can scroll down to read reviews left by customers as well as replies from the company. You’ll also see if any reviews have been reported and removed for breaching Trustpilot’s guidelines.

Example 3: Fabletics

The company uses AI and human moderators to detect and remove such reviews, but it’s not foolproof. Understanding how Trustpilot functions helps both consumers and businesses make the most of the platform. In this post, we shared some highlights regarding how Trustpilot works. We also established that its reviews are trustworthy, although there are red flags to watch for. Lastly, we discussed how this platform could help boost your own business.

That tells me Fabletics is most likely a trustworthy company and that Trustpilot may be a great way to contact Fabletics if I have any questions after my order. In this case, Trustpilot told me a lot about the company I was researching. Anytime you see a major spike in positive reviews or a major change throughout the year, this could be a potential indicator of fake reviews.

Trustpilot’s Team Works to Remove These Reviews

I have several family members who regularly order from this site, so I know that this is a legitimate retailer. Still, I know that the shipping times, quality and advertised sizes seem to be frequent complaints from Wish customers. Then, I filtered the same table by organic reviews to find that while most were bad, there were still a good number of positive organic reviews posted in the past year. Use the analytics dashboard to track customer satisfaction trends, flag potential issues, and improve your operations. Use automated invitations post-purchase or during customer support interactions.

To maintain the integrity of its platform, Trustpilot enforces strict community guidelines that prohibit fake reviews, spam, or any form of manipulation. This commitment to authenticity has been instrumental in establishing Trustpilot as a reputable review platform. Every company on Trust pilot has a business profile displaying ratings, TrustScore, and all published reviews. Businesses can claim and manage their profiles to engage with customers and respond publicly. Customers appreciate transparency and will be more forgiving of bad reviews if you accept responsibility for a poor experience and try to make it right. Keep in mind that, just like anything you read online, not all of the reviews are genuine.

• You can scroll down to read reviews left by customers as well as replies from the company.
• Some plugins connect with review websites to help you display them to your site visitors.
• Lower on the page, you’ll see all of the published reviews sorted by date.
• It influences consumer behavior, shapes brand perceptions, and holds businesses accountable for their actions.

Influence on Businesses

Over time, it expanded internationally, becoming one of the world’s most recognized review platforms, serving millions of consumers and businesses worldwide. The platform provides a wealth of information from real customers, helping users make informed decisions about products and services. With a free account, you can access basic services such as claiming your company profile page, inviting customers to leave reviews and responding to reviews. According to a BrightLocal study, 98% of consumers read online reviews for local businesses, and 81% trust them as much as personal recommendations. Trustpilot amplifies this effect with a high-traffic platform that hosts millions of reviews across industries. In this guide, we’ll break down everything you need to know about Trustpilot—from how it works to how it affects online reputation management.

• But many reviews are unverified, raising concerns about authenticity.
• This is only visible if the brand has claimed its Trustpilot profile.
• By collecting genuine customer reviews and responding to feedback, companies can build trust and credibility among their audience.
• Besides, brands that are active on the platform are likely monitoring the reviews already, flagging any that break Trustpilot’s rules.

Team Clark has looked into Trustpilot to see if you can trust the reviews you’ll find there and to get an idea of how the website may help businesses and consumers. In this article, I’ll take a close look at what Trustpilot is, how it works and how to keep an eye out for fake reviews. Whether you’re a consumer wanting to read some reviews before you buy from a company for the first time or a business hoping to create a bigger online presence, Trustpilot may be worth checking out. Sometimes, negative reviews come from misunderstandings or expectations not being met.

Can You Trust Trustpilot’s Reviews?

This tells me that Trustpilot may be one way to contact a particular company if you have a problem. As we mentioned at the beginning of this article, consumers often use third-party review sites to research a product before buying it. In fact, 91 percent of customers say that reading a positive review will make them more likely to purchase an item.

Customers can leave reviews for businesses on Trustpilot’s platform, rating their experiences and providing detailed feedback. These reviews are publicly available and contribute to the overall reputation of the business. So, boosting the number of reviews for your brand (especially positive ones) could increase your sales. When you create a business account, you can start inviting customers to leave feedback. Trustpilot is free to use, although you have to create an account to leave reviews or claim your business profile. There’s also an option for brands to pay for additional features such as advanced analytics and access to marketing assets.

They Highlight Both Good and Bad Reviews

Companies can claim their Trustpilot pages in order to interact directly with their customers. Trustpilot remains one of the most comprehensive and accessible review platforms available today. It empowers consumers with insight and gives businesses the opportunity to improve and showcase their service. Through Trustpilot, businesses can engage with their customers in a transparent and public manner. Responding to reviews, whether positive or negative, demonstrates a commitment to customer satisfaction and can improve brand loyalty. Trustpilot is an independent online review platform that enables consumers to share feedback and businesses to manage their reputations.

As you may know, customer reviews play an important role in helping people research products, services, and brands that they’re interested in. Trustpilot is one of many platforms that helps to facilitate Forex trading tip this process by collecting and publishing reviews and business data. When it comes to big-name retailers and companies like Walmart, Expedia or American Airlines, you’ll mostly find negative reviews. Reading these isn’t necessarily going to help you gather quality information.

While this case might be explained by the drop in invitation reviews, always keep an eye out for red flags that might indicate fakes. While anyone can leave reviews on Trustpilot, there are guidelines for who’s eligible to rate and review a company. You have to check a box when leaving a review that confirms you’re writing about your own genuine experience, and you have to enter your email address to verify your review. In conclusion of all the considerations so far, we can see that reviews on Trustpilot are not just feedback, but rather enhance credibility.